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Google, being the undisputable leader in search engines from
then until now, is placing a high importance on the quality and
relevancy of its search engines. Most especially now that the
company is public property. In order to keep the shareholders
and users of its engines happy, the quality of the returned
results are given extreme importance.
For this same reason, doing the wrong things in the Adsense and
other forms of advertisements, whether intentionally or
unintentionally, will result in a severe penalty, may get you
banned and even have your account terminated. Nothing like a
good action taken to keep wrongdoers from doing the same things
over again.
So for those who are thinking of getting a career in Adsense, do
not just think of the strategies you will be using to generate
more earnings. Consider some things first before you actually
get involved.
Hidden texts. Filling your advertisement page with texts to
small to read, has the same color as the background and using
css for the sole purpose of loading them with rich keywords
content and copy will earn you a penalty award that is given to
those who are hiding links.
Page cloaking. There is a common practice of using browser or
bot sniffers to serve the bots of a different page other than
the page your visitors will see. Loading a page with a bot that
a human user will never see is a definite no-no. This is
tricking them to click on something that you want but they may
not want to go to.
Multiple submissions. Submitting multiple copies of your domain
and pages is another thing to stay away from. For example,
trying to submit a URL of an Adsense as two separate URL's is
the same as inviting trouble and even termination. Likewise,
this is a reason to avoid auto submitters for those who are
receiving submissions. Better check first if your domain is
submitted already an a certain search engine before you try to
submit to it again. If you see it there, then move on. No point
contemplating whether to try and submit there again.
Link farms. Be wary of who and what are you linking your Adsense
to. The search engines know that you cannot control your links
in. But you can certainly control what you link to. Link farming
has always been a rotten apple in the eyes of search engines,
especially Google. That is reason enough to try and avoid them.
Having a link higher than 100 on a single page will classify you
as a link farm so try and not to make them higher than that.
Page rank for sale. If you have been online for quite some time,
you will notice that there are some sites selling their PR links
or trading them with other sites. If you are doing this, expect
a ban anytime in the future. It is okay to sell ads or gain the
link. But doing it on direct advertisement of your page rank is
a way to get on search engines bad side.
Doorways. This is similar to cloaking pages. The common practice
of a page loaded with choice keyword ads aimed at redirecting
visitors to another "user-friendly" page is a big issue among
search engines. There are many seo firms offering this kind of
services. Now that you know what they actually are, try to avoid
them at all costs.
Multiple domains having the same content. In case you are not
aware of it, search engines look at domains IP's, registry dates
and many others. Having multiple domains having the same exact
content is not something you can hide from them. The same goes
with content multiplied many times on separate pages, sub
domains and forwarding multiple domains to the same content.
Many of the above techniques apply to most search engines and is
not entirely for Google only. By having a mind set that you are
building your Adsense together with your pages for the human
users and not for bots, you can be assured of the great things
for your ads and sites.
Not to mention avoiding the wrath of the search engines and
getting your Adsense and site account terminated altogether.
About the author:
Discover how to Make Your Online Business An Outstanding Success
with David Riewe's FREE ezine "The Ultimate Marketing Tips"
http://www.riewe.com
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