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Internet marketers are constantly concerned with this question - how to get more visitors, subscribers, customers. Like many internet business owners I have tried many tricks of the trade to attract people to my offer. In the initial stages I hardly got any visitors to my web site. This was very frustrating. After spending so much time, money and offering really good business proposals I could not find enough takers.
I often felt like shouting - "Hey, look here. I have everything you are looking for. I have schemes to make your life. I am there to help you all along. Why don't you come to me?" But it was I who needed help. I learned the basic lesson the hard way - wishful thinking is not enough.
It's a weird thought but I often feel like entering the minds of the people to find out what exactly they want. What is it in my presentation that upsets them? And what will retain them?
There is a way to enter the minds of your prospects - become your own customer. Think like your customer. As a customer of your product where will you go looking for it? Most obvious choice is search engines. Your customers may be able to find your website if it is ranked high by the search engines. Attaining a high rank for your website can take considerable time. You would like to find your prospects much sooner.
What are the other places where you, as a customer, will go looking for your product? Ezines are one of the options. You will look in the ezines which are related to product you are interested in. You will look at the ads and articles which give useful information. Articles are one of the best means of promotion. My own experience is that visits to my website increased dramatically after I started writing articles. The resource box of the article really seems to attract people. When people read your articles they know that there is a real person who can be contacted. By reading the article readers develop a faith in the author and tend to follow his advice. By the time they click on the link given in the resource box they are already pre-sold to some extent. This I think is a unique feature which you can rarely find in other promotional methods such as classified ads, FFA pages or banner exchange schemes.
In addition your articles give you additional coverage when they are picked up by other publishers and website owners to publish them in their ezines and websites. Articles are generally stored in archives and are accessible to interested persons for a long time. Therefore, your articles can give you publicity weeks, months or even years after they were first published.
Your article gives you a head start in finding your prospects. It definitely improves click-thru rate for your website or the landing page which is linked to your resource box. This should be considered only as the first step towards finding your prospects. Your articles put the odds of finding prospects strongly in your favor.
How do you retain your prospects when they arrive at your landing page? Well, I am not discussing this aspect here, but I will only mention that it would help you again to become your own customer. Look at your landing page as a customer, keep modifying it until you find positive answers to these three vital questions:
1)What are my concerns which have brought me to this page? (Your visitors were led to believe thru your promotions that their particular concerns would be addressed.)
2)What is it in the presentation which tells me at a glance that I might find solutions to my problems? Do I need to look further in this presentation or should I move on?
3)Does the presentation address my concerns? Does it help me? If yes, in what way?
You need to be ruthless with yourself as a customer and answer these questions as honestly as possible. There is no end to improvement and this exercise of thinking like a customer should get better with practice resulting in better conversion rate.
About the Author
Sanjay Johari regularly contributes articles on small business to various ezines. Welcome to International Success Mentoring! Earn while you learn - join the longest running internet business opportunity, because it works.
http://www.empowerism.com/e/95473
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