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Copyright 2009-2015 www.4income.net
Majority of the affiliate programs have built-in type of
advertising that they recommend. You join their program, start
with their banners, e-mails and traditional style of
advertising. Before you know it, there are thousands of
affiliates using the same material and the competition becomes
overwhelming.
The need to stand out from the crowd is obvious.
Splash pages are the solution. Splash page is a condensed
version of the affiliate program with your magical twist.
Usually a single html page. Here you can express yourself with
different designs, such as graphics, layout, content, sound etc.
This is where you can add your personality as well as target
different audience for various types of promotions for the same
program.
Summarize the program in short yet effective marketing material
without too much hype. Copy the "key" points of the program with
some of their graphics and colors too match. To build a splash
page decide the type of audience you are after. Let say for
example you are after the traffic exchanges. The action is fast
and you have couple of seconds to get the viewers attention. The
person is surfing number of programs simultaneously and unless
you capture their attention they are gone forever.
So how do you do this?
To explain this question let's rip-apart some of the splash
pages, created for 2 of the affiliate programs.
The first page is aggressive, fast action, designed for the
traffic exchanges and particularly for the "testosterone" type
of audience. To grab their attention, focus was on their
audio-visual senses.
The first thing you hear when you enter the site is flyby with a
huge explosion. This does get the attention. Once this is
accomplished the noise is toned down with the all-time favorite
Top Gun theme. As for the visual, the flashing "Brand New"
banner does the trick. The theme of the program is "No Nonsense
Fast Cash" so it is included upfront as well as the fact that is
free to join. The background is night time with flickering stars
all designed to act on the subconscious of the targeted
audience. The black inside the border is to compliment the theme
and the content is basically summarizing the program. The
"electrified" enter sign is to keep the adrenalin going.
This first impression is the key. If you are able to arouse the
viewers curiosity within these few seconds, congratulations! You
have overcome the main hurdle.
The other page is designed for different audience. It is for the
general audience with genuine interest to make money.
The colors, graphics and the entire layout are toned down. The
theme here is residual monthly income. The chosen background is
faded US dollars which compliments the page nicely. The colors
are green and once again acting on the subconscious of the
audience. The title reveals the program and the content is the
summary of the program. The key focal point in this splash-page
is the movie. Excellent presentation that does all the selling
for you. It is so powerful and well composed that it is the
marketing tool. The rest of the site is designed to reinforce
the main theme. The income calculator is added as one of the
motivators, that answers "show me the money!". Here a viewer can
play around with the numbers and see exactly how much money they
will be earning. Some of the slogans are taken from the main
program, here again, keeping within the context of the affiliate
program.
These are just some of the examples of how to use your
creativity to target different audience. You can use different
themes for the same program.
One thing is a must. Make sure you can measure your success. If
a particular design is not working change it.
Just remember this is not about you, but your ability to
effectively relay your message to the targeted audience.
About the author:
Mirko Davidovic is CEO of http://www.4income.net and
http://www.winemakingplus.com . V.P. of a successful
manufacturing corp. with formal education in Chemical Eng. ,
Biochemistry and Psychology. Mirko's main objective is to
empower individuals to achieve their financial dreams,
celebrating with their own exquisite, mouthwatering wine.
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