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I know! You got an incredible product and you're about to lauch
it. But there is one problem: because the product is so new, you
don't have testimonials from anyone.
Remember: what other people say about your product worths a
zillion times more than you could ever say!
This article will show you how do it and how to convince
everyone about the quality of your business.
One option is to have people testing the product: get some
friends or colleagues and tell them about your new goal, give
them a price discount.
This will gain some profits for the beggining.
Another technique is to give the product for free to a certain
number of people in exchange for testimonials. Quickest method!
Tell them about the price, and ask opinions. Remember: if your
product has reseller rights, disable them if you share the
product for free.
Start a seminar or a conference and invite different individuals
that might be interested about your product. Make it
interactive, test it live, ask them to give you a hand on
testing and revealing it's functionality.
After you're done, ask for feedback.
There are lots of fellows out there which will love to have your
product. A small discount always works! Your first clients will
guarantee the best testimonials.
The direct approach is the best, writing mails doesn't work as
well as calling or meeting live with your "target".
Fact #1: if you get testimonials from important people
you dramaticaly increase your credibility. If you trust in what
you do, why not letting other people trust you also?
If you decide to ask for a testimonial from a very respected
persons it is recommended to get in direct contact, maybe a
visit will do the best. Mails just don't work!
When people are ready to test the product, ask for permission to
record the testimonial or record them on camera. If you'll
launch the product on the Internet or on TV, you are increasing
the chance to get more aprovals.
A living person, speaking positively about your product worths
more than one million words.
Another thing to do is to find companies launching their product
in the same time. Ask them for a testimonial exchange. It's
better if you find companies selling for the same market.
You might ask "where to find those companies?".
Right here! on the Internet. Use search engine and search for
the keyword "preorder" or "pre-order", both work fine. Those
people need testimonials as much as you do.
Be very careful... especially with "big" people. Ask them to
pronounce your name, brand or slogan, works best when you get
video or audio testimonials.
Fact #2: talking about testimonials means talking about
quality.
If you find the right people (celebrities, public persons, etc)
to speak about your product, the sellings will increase
automaticaly.
And even if you got your testimonials and you are ready to lauch
the product, never quit on asking opinions from your clients.
More testimonials, more credibility.
More people talking about your product, more sales!
If you run a newsletter, put a small note at the end of each
message, for example: We would love to hear your opinion about X
product. Don't forget to give them a bonus for sharing their
experience. A good thing always brings other good things.
Testimonials can be very rewarding if you are doing it right,
so... good luck!
About the author:
About the author: Vladimir Ghetau is specialized in
professional Web Development. He created the Domain Name Generator,
a web application which helps you to choose a good domain name.
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