Navigation       Home                            Contact                           Link

AMAZONTAGHERE6

 

ARTICLE PREVIEW

How to write ads that generate sales (part 1)
Ads are the basement, no business can exist without sales, and every sale begins with some form of advertising, and the advertising must be good enough to make potential buyers buy. Does...read more

How To Solve Male Impotence Naturally
Male impotence affects a small portion of the population, about 10% or so. But until just recently those figures were largely kept quiet due to embarrassment or reluctance to admit a problem exists....read more

How To Buy A Spy Camera In 3 Easy Steps
I bet you are frustrated by the lack of information about spy cameras available on the internet. I sure was. There seams like there are just a few big companies who have blown their entire...read more

HOME >> How To Promote Your Online Store

 

YOURIMAGEHERE3

How To Promote Your Online Store
By Denise OBerry

 

 

Copyright 2005 Denise OBerry

OK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your site. The key thing to remember as you market your site is "people buy from people, not companies."

To make money online: 1) You must get traffic to your site. 2) You must convert that traffic to paying customers. To begin simply create a T-chart. Label one column "Traffic" and the other "Conversion." Then brainstorm what methods you will use to to make those happen and turn them into an action plan.

Traffic suggestions for you:

* Pay per click
* Offline advertising
* Article marketing
* Newsletter
* Autoresponders
* Word of mouth
* Joint ventures / strategic partnerships
* Talks to groups
* Participation in online forums / discussion groups

Most online stores are extremely competitive (what's not these days?) and they compete on price - one of the worst ways to compete. What you need to do is find a way to take the focus off the money, find your unique value and promote it from there.

So how do you do that? First you have to know who your prospect is so you can speak to them directly. Hint: Your market is not everyone or anyone. Once you know who your prospect is, you can implement tactics that will convert them into customers.

Here are some ideas that will help your conversion rate:

* Bundled products
* Free gift with purchase
* Regular newsletter
* Autoresponder course
* Helpful content on your website
* Companion blog for your website

These should get you thinking about where you need to go. This is not by any means a complete, comprehensive list -- just a start. Begin by putting all of your ideas together in an action plan. Use your action plan to drive what you do every day. Spend at least one hour on these tasks per day. In no time you'll find you've made a lot of progress.

About the Author

Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com

Return to HOME to read more articles
 

RSSTAGHERE4

 

COPYRIGHT © 2009-2015 HOW TO - ALL RIGHT RESERVED

 

CLICKBANKBUDDYTAGHERE5