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How to Really Annoy your Web Site Visitors
By Halstatt Pires
It is quite easy to build a web site. It is even easier to
really annoy your web site visitors.
Build A Winner
Anyone can build a web site. Building a good web site is another
story. Web designers can easily avoid some of the most common
mistakes by watching out for the following pitfalls:
1. Pop-Ups - Pop-ups can really annoy a visitor as these
advertisements that open automatically in a new window can be
quite distracting. The visitor might be interested in looking at
the content of your site but a pop-up can force the visitor to
focus on other things. A better way to annoy visitors is by
having pop-ups that spawn more pop-ups when the visitor tries to
close the first one.
2. Never Ending Web Pages - Another way to annoy your web site
visitors is by putting mass amounts of information on one long
continuous page. The visitor will keep scrolling endlessly down
the web page only to get lost in web site content unrelated to
what he or she was looking for in the first place. Long pages
are one of the easiest ways to make a web page look hokey. It is
much better to keep web site pages short and sweet so that it is
easy for the visitor to get right to the information that is
being looked for.
3. Excessive use of Graphics - Some web developers think that by
using flashy graphics they can attract visitors to their site.
Instead, the visitors are likely to get irritated. Too many
graphics will make your web site download very slowly. Due to
slow download speeds people might leave your web site before
even knowing what your site has to offer. In this fast moving
world, nobody has spare time to sit and wait until your web site
pages load. This is particularly true for the 42 percent of
people still on dial-up.
4. Under Construction Pages - Another way to irritate your web
site visitors is by diverting them to a page which reads "under
construction". Most people try to find content oriented web
sites and if they come across your web page that reads "under
construction," the visitor is likely to be annoyed, having spent
time getting there with no positive result.
5. Plug-Ins - Some web sites use plug-ins that visitors have to
install before they can view the web site. This is one of the
easiest way to really annoy your web site visitors. Some people
feel that if they like a particular program then others should
like it as well. A web developer might like a good-looking icon
program which needs to be installed before his or her web site
can be viewed. If the program is obscure and not used by most
people, this will only be a source of discontent when things do
not work properly on the site. Don't make people download
software to see your site. Never ever make them take extra steps
to do something.
6. Lack of Content - Most people like content oriented web sites
that give information on specific topics. Even search engines
love content-based web sites and will rank content heavy sites
higher in search results. Usually people visit a web site to see
what benefit the site can offer them. Lack of proper content
results in annoyed visitors leaving the web site.
7. Music - A few years back music was quite common on the web
and many web sites had music that automatically played.
Gradually people have realized that music creates a lot of
distraction and is a nuisance to a lot of people. If you really
want music then a choice should be given to the visitor to
switch it on or off. Remember, may people surf the web with
music playing already or while sitting in their office. When a
web site automatically plays music, it will aggravate them to no
end.
8. Inconsistent Page Design - Some sites are designed in such a
way that after moving from one page to another the visitor feels
as if he or she has come to a totally different web site. There
should be some uniformity in page design or else visitors will
feel lost and disoriented.
By paying close attention to factors that can annoy web site
visitors, web site owners and designers can keep their visitors
happy. Following, or rather not following, these eight web site
annoyances, webmasters can make the most of each web visitor.
About the author:
Halstatt Pires is with the Internet marketing firm -
http://www.marketingtitan.com - a San Diego Internet marketing
and advertising company offering automated web site systems -
http://www.businesscreatorpro.com - for e-commerce solutions.
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