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What does niche marketing mean? Niche marketing is about finding
small opportunities on the web, small areas in which people
might be interested and for which they might be searching. Big
companies and experienced webmasters are not interested in these
areas because they are not important enough. But a small
business could be something in which you might be interested.
Perhaps a small mini website will not generate thousands of
dollars every month; it might generate 100 bucks, for example.
That is ok, if the effort involved in terms of creating this
mini website is not too high; in this way, you could repeat the
same business model again and again. Taking into consideration
that every small business could generate around $100 every
month, with ten niches, you could earn $1.000 monthly. Does this
sound better? And what if you could create 50 websites?
The first step in this kind of business is always keyword
research. You need to find small markets which do not have
competition. Wordtrack is a very good tool to use for finding
niche opportunities. For every keyword, it tells you the number
of searches and how many results are found on each search
engine. You need to pay special attention to the KEI column. KEI
is the index that balances the number of searches and the number
of competitors. The more searches and the fewer the competitors,
the better for you. A KEI higher than 10 is good, but you
should, ideally, look at keywords with a KEI over 100. More than
400 is a gift.
Once you have identified your niche, you need to find content
for it. Don`t worry about which product you are going to sell;
this will come later. The "fuel" of any Internet business is
content. So where can you find content? Well, if you are an
expert in an area, you could write your own articles, but if you
are not, you have to look for content somewhere else.
There are many article directories that offer a lot of content
that you can use. You can also find much content just by
searching the web. Use search engines, find blogs, forums,
websites, etc. Last, but not least, you can always find
information as in "the old times," go to the library or buy one
or two books.
After you have found enough content, it is time to register a
domain name. You should choose a name that has something to do
with your target market, but if your intention is to create
multiple mini websites, you don't need to register a different
domain name every time. You can save money by having one global
domain name, and create sub domains for each business.
The question now is, "Since everything looks good, how do I make
money with these sites?" You need to follow this 3 step formula
(CTM):
- Create Content - Generate Traffic - Monetize your website
You can build traffic by optimizing the webpage content for the
search engines and by analyzing your competitors in order to
build a better SEO strategy (but this is another chapter).
Blogging and pinging is a way to make sure that your site will
be spidered by the search engines. Wordpress is a very good
option for creating your blog, as it allows you to post, not
only articles, but pages. You can easily build miniwebsites with
Wordpress. Finally, there are three easy ways to earn money with
your site.
1. Sell some product that you can create yourself. If you have
this ability and you want to allow people to buy your products
with a credit card, the easiest way is to create a Paypal
account. If you don't have one, visit http://www.paypal.com and create
one.
2. Join affiliate programs. Find people who sell products
related to your market niche and who have affiliate programs
already set up. You will earn commissions just by selling other
people's items. A good place to find affiliate programs on
products is http://www.clickbank.com.
3. Google Adsense. Create an account at Google Adsense and
include Google ads on your site. Every time someone visits your
site and clicks one of those ads, Google will share its profit
with you.
Creating small businesses is like a game. They do not require
high investment, but they will not make you rich either.
However, if you start playing many of those games, it can become
a serious business.
About the author:
Discover how to Make Your Online Business An Outstanding Success
with David Riewe's FREE ezine "The Ultimate Marketing Tips"
http://www.riewe.com
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