If it were not for those spam auto filtering in some systems, this would have made an effective headline. Then again, that is exactly what comprises a good classified ad. It stops not only filters but people on their tracks.

Classified ads have many advantages over other types of media.

They are way cheaper. A 20-word classified is only $100 it has the tendency to be displayed and run many times over and over. And there are also some classifieds that are as little as a nickel a word. Even free of charge, if you can find one.

They are targeted. People looking in that section want exactly the sort of thing you are advertising. This is especially so if you choose a niche publication to start with. Just think how you are being advertised to potential clients.

Readers are not afraid of ruin their magazine by marking up pages. In the classified ad section, tiny marks do not matter a bit.

They are easy to test being a direct-response medium. Even if your ad is already in an old issue of the publication, people can easily track them when the time comes that they might be needing what you are offering them.

In the world of today, a small space to put your ad on is no longer a problem. Even if you only have a minimum 20 words, one of them can be a website address. That website can provide unlimited information. All people have to do is visit that site to get answers to questions that are unanswered.

Ask the marketing experts. In this advanced age, including a website is far superior to a toll-free number and having to write more information.

Because you pay by the word or by the line, classifieds should be an exercise in writing your most compelling and most concise copy.

Make you ads specific and direct to the point. Bear in mind that what may be interesting to you might be very boring to potential customers. For sure, you would not want readers ignoring you even if you keep on persisting in putting up that same ad.

Whether you are just listing goods for sale, promoting an event or a service, make sure your classified copy does the job for you. If you want responses and you want those responses to be from highly interested leads, try using classified ads.

Ask around. You will see that it will be worth the entire cent you are paying.

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About the author:

Florie Lyn Masarate got the flair for reading and writing when she got her first subscription of the school newsletter in kindergarten. She had her first article published on that same newsletter in the third grade.

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