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If it were not for those spam auto filtering in some systems,
this would have made an effective headline. Then again, that is
exactly what comprises a good classified ad. It stops not only
filters but people on their tracks.
Classified ads have many advantages over other types of media.
They are way cheaper. A 20-word classified is only $100 it has
the tendency to be displayed and run many times over and over.
And there are also some classifieds that are as little as a
nickel a word. Even free of charge, if you can find one.
They are targeted. People looking in that section want exactly
the sort of thing you are advertising. This is especially so if
you choose a niche publication to start with. Just think how you
are being advertised to potential clients.
Readers are not afraid of ruin their magazine by marking up
pages. In the classified ad section, tiny marks do not matter a
bit.
They are easy to test being a direct-response medium. Even if
your ad is already in an old issue of the publication, people
can easily track them when the time comes that they might be
needing what you are offering them.
In the world of today, a small space to put your ad on is no
longer a problem. Even if you only have a minimum 20 words, one
of them can be a website address. That website can provide
unlimited information. All people have to do is visit that site
to get answers to questions that are unanswered.
Ask the marketing experts. In this advanced age, including a
website is far superior to a toll-free number and having to
write more information.
Because you pay by the word or by the line, classifieds should
be an exercise in writing your most compelling and most concise
copy.
Make you ads specific and direct to the point. Bear in mind that
what may be interesting to you might be very boring to potential
customers. For sure, you would not want readers ignoring you
even if you keep on persisting in putting up that same ad.
Whether you are just listing goods for sale, promoting an event
or a service, make sure your classified copy does the job for
you. If you want responses and you want those responses to be
from highly interested leads, try using classified ads.
Ask around. You will see that it will be worth the entire cent
you are paying.
For comments and inquiries about the article visit
http://www.uprinting.com
About the author:
Florie Lyn Masarate got the flair for reading and writing when
she got her first subscription of the school newsletter in
kindergarten. She had her first article published on that same
newsletter in the third grade.
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