How to get rich by what you don't have in your product or service
In today’s cautious, label reading, comparison-shopping age, people are not only interested in what’s in a product, but what’s not in it.

Thousands of products owe their success to what I call the principle of elimination. This year some of the hottest ideas for increased sales is to stress what’s not in the product.

The catchwords used to sell products are Free …Salt Free, Fat Free, Sugar Free and more! Anytime you see a product that claims to do something without including a negative, you’re seeing the principle of elimination at work.

Many industries have been created on the principle of elimination. If you’ll look close, every thriving business includes this principle. Fast food removes our need to cook, videos remove boredom, and P.C’s remove routine work from our lives.

Name one successful business - and I’ll show you what negative it helps to eliminate.

In this article, we’ll discuss ways to use the principle of elimination in places your competitors may be ignoring. If you have a service, your focus should be to remove service problems for your customer.

Think of how Henry Ford eliminated the problem of buying a car for the masses. How Thomas Edison eliminated darkness in our homes at night, and the untold wealth born from these 2 niches alone.

If you spent any money today, you probably spent it with someone who helped you to eliminate a problem, danger, or irritation.

You pay insurance to help eliminate financial risk; you pay to eat out to eliminate having to cook at home. You pay your light bill to eliminate the risk of being in the dark, the list is endless.

The principle of elimination is weaved into most of what we spend our money on. You can use this principle to find a niche your competitors have neglected.

Take the simple niche ideas like the paper clip, the post-it pad, or the manila folder. Those are low-tech, mundane products, yet they’re products you’d be irritated to be without if you work in an office. Yes, they’re small products - but they eliminate big irritations for millions of people each day.

Do you have a product or service that eliminates a negative in your customer’s life? Stress how your product or service will give them more freedom. It could be freedom from pain, embarrassment, or a host of things people are seeking freedom from, the list is unlimited.

Products and services that help your customer eliminate risk are always welcome. Many people are not only willing to pay for it - but pay extra for it. Elimination of risk is a value we all can understand.

Another way to emphasize limited risk is to offer a free sample or trial. People love free things, not because they’re cheap (although some are), but because it also gives them a chance to try something without risk of loss. That’s why you should constantly be on the alert for ways to eliminate risk to your customers; this could give you the niche that could make you rich.

About the Author

To get a free list of the "Newest" (Kick Butt) niche products and services - to explode your earnings, or add punch to your product line go to www.ezinfocenter.com/8235426/FREE... Or to learn how to create your own niches go to www.booklocker.com/books/1015.html

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