|
Websites, needless to say, are here to say. Relatively
affordable to operate and has a global reach, websites can help
you expand your business operations. There are cases that in
fact, websites, can be your main source for a new venture. It
seems natural for businesses, no matter how big or small they
are, to have websites to keep consumers informed and updated on
the products and services that they have.
There is one big problem however. How come there are websites
that actually help businesses to sell its products and services
yet at the same time, there are those that remain unknown to
consumers and drain the businessesí money, instead of helping
them earn additionally?
For many businesses that own websites, this is their question:
How come their websites do not attract potential consumers and
serve as additional source of revenue? Arenít websites built
precisely for that?
For many businesses with web sites, these online resources are
built for a variety of reasons, among them:
ï Get, as many as possible, prospects for its products;
ï Help businesses create a short list of prospective consumers;
ï Turning prospective online surfers to stop being just that ñ
prospective surfers ñ and actually buy products and services
from businesses; and
ï Ultimately, turn these clients to purchase products and
services from businesses on a continuing and long-term basis.
If, for example, your website actually is meeting all the said
functions above, then great! Your website actually helps your
income. But if it is not, then probably it is the best time to
review or evaluate your websiteís problems and reasons for not
doing so.
Countless marketing websites offer various products and services
that say they could help your website to be a top lead
generation machine (that is, your website draws ìleadsî or sales
from online consumers). Although, these websites may offer
genuine and helpful information to you, most of these products
and services are expensive and seem to provide general
information on how to improve you websiteís lead generation
capabilities.
Actually, you can improve your website on your own. You are
responsible for the success or failure of your website. With
these tips below, you can start improving your websiteís sales
potential.
1. Is the nature of your business or company, including your
products and services, immediately available to the website?
The website has to immediately and clearly state what your
business or company is. Information on the products and services
you sell should be immediately available. Otherwise, why would
someone take his or her time to look at your site? It would be a
waste of time if an online prospect is having a hard time
looking for a product or service information. The longer he or
she lingers around your website looking how much a product
costs, the lesser the chances of buying that product.
You also have to state on your location. Are you based in just
one state? In another country? What if for example, someone
orders a product halfway around the world, is it possible? And
how much the cost would be?
Are your links, both text and images, working? If someone clicks
on a link, would that link go to the webpage that he or she is
most likely looking for? Or is it not? Worse, you have linking
errors?
2. What is the selling proposition of your business or your
company? Is it clear in the website?
Prospects should know why choosing your business is the best
choice compared with others. What are the reasons someone would
buy your product or service compared with your competitor? Are
these reasons reflected in the website? How do you substantiate
your claims? If you got testimonies or experts praising your
product or service, you have to show that they are credible
endorsers? Explain in the website the necessary experience and
knowledge of these people. Give your users their credentials. In
that way, they know that they can trust with your company, and
possibly, purchase your goods.
If there are any, show the awards or certifications received by
your business or company from consumer or industry associations.
3. Does the website offer additional information or resources if
a customer buys something from your company or business?
These are added come-ons for customers. Services like technical
or administrative customer support in the website, if available,
should be clearly stated in the website. This will give an
assurance to customers that if something goes wrong with a
product or service they purchased, they could easily contact you
via the website.
Make them an offer they can't refuse If you want your prospects
to respond, you have to give them a convincing reason to do so.
Keep the phrase "what's in it for me?" in mind as you're writing
your ad's call to action. It's what your prospects are thinking
as they decide whether or not they will take the time or effort
to respond. It will have a noticeable effect on B2B sales leads
generation. Consider offering application notes showing how
other buyers solved their problems using your product or
service.
Offering a useful premium or advertising specialty can also
significantly increase the number of responses. However, try to
make sure your offer is of interest only to qualified prospects.
For example, a tool for sizing rings would be an attractive
offer only to people who use rings. However, everyone might want
a free pocket screwdriver set and inquire only to get it, not
because they have a need for your product or service.
Many of your prospects may want to try your product before they
buy it. If you can cost-effectively offer samples or a
demonstration CD, you will generate more inquiries as part of
your B2B sales leads generation program.
4. Offer consumers features and add-ons that would entice them
to buy
Convince your prospects that they need to buy your product or
service. Tell them that they need or want this product or
service. Explain how other users benefited from it. In that way,
they become convinced the capability of your product or service
and hopefully buy it. Consider offering application notes
showing how other buyers solved their problems using your
product or service.
5. Is ordering in the website hassle-free?
Try to make ordering in your website as hassle- and worry-free
as possible. Surfing should be as smooth as possible. No
complicated ordering forms as well as processes. Is payment
information stored for future buyers?
6. Is your company or business accessible enough for consumers?
Contact information of your company or business should be in the
website. And this does not mean just electronic mail. Telephone
numbers, feedback forms, among others, should be easily
available on the site.
7. Good writing is the key.
Of course, any good website means good writing. Write clear and
simple. Focus on your marketís needs and wants. Try to get to
them that going to your website is not a worthless thing to do.
These tips, when used, can help your website into a more active
sales generator for you.
About the author:
Daegan Smith the owner of
Net MLM Articles and the leader of the fastest growing team
of successful home business enterpernuers on the net. Find out
how we're creating financial freedom all across the globe and
how to get in on the action FREE =>http://www.comlev.com
|
