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THE AD BODY (continued from part 2)
* ASK FOR ACTION DEMAND THE MONEY!
Lots of ads are beautiful, almost perfectly written, and quite
convincing - yet they fail to ask for or demand action from the
reader. If you want the reader to have your product, then tell
him so and demand that he send his money now. Demand that he
complete the sale now, by taking action now - by calling a
telephone number and ordering, or by writing his check and
rushing it to the post office.
* Offer a bonus package
It will help you to induce action if you offer a big bonus
package - absolutely free, simply for acting immediately! And
Internet is full of free things you can give to your customers
to temptate them. Offering a reward of some kind will almost
always stimulate the prospect to take action. Many could just
sign because of the reward, but if you ask them their e-mail
address, you'll have the opportunity to follow up them and
convince them about your main product. Of course the reward
offered should be closely related to your product, or you'll get
the wrong prospects.
* Offer a solid guaranty
Another thing that will help a lot is a good guaranty like "If
you're not satisfied, simply return the product and we'll
quickly refund your money!"
* Specify a time limit.
Tell your prospect that he must act within a certain time limit
or lose out on the bonus, face probably higher prices, or even
the withdrawal of your offer. This is always a good hook to get
action.
* Make it easy
The easier you make it for him to respond, the more responses
you'll get!
Once you do become proficient in writing ads for your own
products, you must never stop "noticing" how ads are written,
designed and put together by other people. To stop learning
would be comparable to shutting yourself off from the rest of
the world.
Keep a copy of every good ad you see and study it. You must keep
yourself up-to-date, aware of, and in-the-know about the other
guy - his innovations, style changes, and the methods he's using
to sell his products.
If you do things propperly you will get hundreds, thousands of
prospect'ss reply. And how will you make them become your
customers? With a good follow up campaing and for that you will
need a MLM Builder, and you can find one here:
http://www.easy-home-business.com/mlm_builder.html
"AIA" AD STEPS TO SUCCESS
I'm now going to show you step by step how to write a succesful
ad. Your ad should follow the mental process called AIDA.
(Attention, Interest, Conviction, Desire, Closing,
Congratulation)
* ATTENTION Your ad's main objective is to obtain a customer,
but in order to do so, the first thing you need is to catch his
attention. And how do you catch people's attention? With a good
Title, a good Headline, or a good first paragraph..
There are many ways to call the attention explained at my
Headlines web page at;
http://www.easy-home-business.com/headlines.html
* INTEREST Once you have your prospect's ATTENTION you must
drive him to your web site or obtain his e-mail address in order
to be able to show him the whole business (you can't do that in
a short ad). The Title or Headline only gives them the reason
why they should visit or want to hear more from you. You should
give them the e-mail address where they can ask for more
details, or your Internet's web site address.
How can you arise Interest? Here you must use a strong phrase
(not more than two) Remember that your objective is ot to make a
sale, but to make the people visit your web site.
What will catch your prospects attention? Your USP your Unique
Selling Proposition that is The Main Benefit your clients can
obtain from your product or service You can make your USP with
an interrogative phrase like "Do you want to have a fastest
Internet conection", a positive phrase "The fastest conection to
Internet"or just trying to arouse curiosity. "Are you fast
enough?"
You must offer your prospects something they would like to have
to satisfy a real need or you must build their need and then
offer your product.
* ACTION Once you have their Interest you must make them visit
your web site or ask for more, do explain precisely what they
must do. And the best you can do is:
* Write an hypertext link to your web site and ask: CLICK HERE *
If you are sending an e-mail the easiest is to ask: REPLY * If
you use a banner, just ask for a click over the banner
EXPOSURE AND REPETITION
In order to have success with an ad, you must put it in as many
places as you can, so it can be seen by the buggest posible
number of people, and it must constantly be repeated.
Exposure and Repetition are the keys to ads success!
If your ad has a success rate of 5% (every 100 people that see
your ad, 5 visit your web site) If you show your ad to 10,000
people once, you will receive 500 visitors. If you show it to
100.000 people you will get 5.000 visitors. And if you show it
to 10 million people, you will get 500.000 visitors to your web
site and thousands of sales.
Why should you repeat the exposure? It's very easy to answer. If
you show your ad once to 10 million people, you will get 500.000
visitors and if you show the same ad to the same 10 million
people twice, you will get 1.000.000 visitors.
The secret of any ad is the repetition, the more the people see
it, the more they believe in it.
You can put your ad free here:
http://www.easy-home-business.com/freeclassifieds.html And read
about how to automate your free ad publishing here:
http://www.becanada.com/$/?rbsoftwa@kagi.com
Written by Dr. Roberto A. Bonomi
About the author:
Dr. Roberto Bonomi is a successful e-book writer that shares his
home business experience at: http://www.easy-home-bus
iness.com If you already have, or are looking for an
Internet Home Business, you can't miss the free knowledge that
you'll receive at his site.
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