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If you operate a new business, or one that has news to share,
then you need to know how to write an effective press release.
Why? Because without it, your news will never get published. A
good press release is one that is written by the business owner
or someone who has a lot of knowledge about the business and
will be able to convey the news in an appealing manner.
First and foremost, your press release must have a catchy title.
This is the first thing that editors will see when reading your
submission, so make sure that it is worthy of being a
publication headline. Quite often, the editors will use the
title as you submit it. Secondly, a quality press release will
contain the contact information of the person who owns the
business or issues the press release. This should include a
name, address, telephone, fax, e-mail and/or website address if
applicable. Having your contact information at the top of the
press release is very important incase the editor needs to
verify the accuracy of the press release. The majority of
editors will not even consider printing news without some type
of contact information.
Now that you are ready to begin writing the body of your press
release, start with the date and location of your writing. An
effective press release will reveal who, what, when and where.
Who, or which business, are you writing about? What event or
product release is taking place? When will it occur? And,
finally - if there is a location for your upcoming event, where
will it be? If you are announcing the debut of a website or
product release, you would not need to include a location unless
you are holding a special event party or similar function. But,
if you are holding a news conference, the when and where aspect
will be a critical part of getting publicity.
A press release should never be longer than one page unless
absolutely necessary. Many editors are crunched for space and
just do not have the ability to publish lengthy news articles.
Therefore, if you can keep your press release short and sweet,
you will increase the likelihood of having it published. At the
end of your write-up, include a brief paragraph detailing your
career history or that of your business. A website address will
be a nice addition, if applicable, and may result in additional
website traffic if the release is printed.
About the author:
Jeffrey Dorrian is the soap guy. Really, that is his website
www.thesoapguy.com. He has been making premium olive oil soap
for the past five years. "Handmade soap is a true inexpensive
luxury anyone can enjoy." wholesale handmade soap
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