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Advertising is a very messy job for any business. It can be
taxing and financially speaking, very demanding and draining.
Internet Marketing is no different from the traditional
advertising campaign that every business launches. Most
marketers who realized that technology is a powerful ally in
advertising have made use of it but many actually failed.
The key to a successful internet advertising is to attract users
to possible visitors in your site called ìtrafficî and hopefully
purchase your product. But before converting visitors to
customers, you first have to create your own ìtraffic.î ìTraffic
is said to be the lifeblood of a site or an online business.î
Without it, it is impossible for you to sell anything on your
site.
Of course, the key is still investments! But with the power of
internet technology, advertising now allows minimal financial
investments. That is a breakthrough! You just have to have an
effective plan, practical marketing strategies and a good
technical support. Above all, you should be able to practice
ways on how to increase your business profits by exploding your
ìwebsite traffic.î
First, learn the technical ways on how you can maximize the
technology for free.
ï Be aware of online promotional tactics and learn them. There
are several ways to do this: 1) submission of your website
address to search engines like Google; 2) apply an effective
reciprocal link program by searching for sites that maybe
related to your site and link them; properly inform the web
masters of the sites you link up with and request if they could
also link up with your website.
ï Search Engine Optimization ñ Use of effective keywords. Before
submitting your website address to search engines, you should
have tested the keywords and phrases you will submit in order to
get you the ìtrafficî you need to advertise your product and
services. These are the words and phrase that users type in the
search engine to look for information. If you want visitors to
come to your website, be sure that your keywords are precise and
link it directly to the right page. Remember, your keywords is
your link to people; this is what they use to find you.
ï Website Popularity Test ñ The level of website popularity is
dependent on the relevant information that the site can provide.
This is something that major internet marketers should work on.
The internet is created to serve as an ìinformation highway,î
therefore, the users are expecting to get the right information
they need.
ï Do Internet Marketing Seriously ñ Write Articles for
Submission to boost your traffic. Most internet marketers have
already proven the power of having related articles posted on
their sites. This gives additional, valuable information to
those searching visitors for the right products and services
they need which maybe what your site offers. Be sure that your
article is helpful with tips, ideas and suggestions than a mere,
blatant advertising piece. Have your articles submitted to
directories and ezine publishers with your link below every
article.
ï Viral Marketing ñ Make use of ebooks to spread the word.
Writing a short ebook is very helpful to inform people about
your products and services in the most informative way by
including hard facts like facts and figures, features and
benefits and most of all a link back to your site.
ï Paid Advertising ñ Try Pay-Per-Click Ads. There are paid ads
you can choose from based on what you need for your site like
email lists, classified ads, ezine, banner ads, newspaper and
popup ads and pay-per-click ads. These pay-per-click ads are
more practical to use not to mention effective too. With this,
you only pay the number of click your ad gets.
After exploring the best ways that technology may help you in
marketing product, here are some additional tips you can still
use to boost the traffic.
ï Make full use of your website. The best is to go back to the
basics. Websites, which serves to advertise goods and services,
should be designed for easy navigation. Be sure that buttons,
text links and other important tools to link visitors to your
products are recognizable and user-friendly. Underlined and
highlighted words should be present for easy clicking. And
remember do not leave your site cluttered. Leave white spaces in
between to make it appear ìopen.î Do not put in animated
graphics because they cause too much distraction.
ï Be sure that your website helps in making buying a great, easy
experience. Buyers should be able to find the product they want,
order and pay for it in an easy transaction. How to do this:
classify your products well, provide basic information and
price, money back guarantees for faulty products and enumerate
returns and refunds policies. Practice all these and you will
build your credibility.
ï Bring back customers to your site by giving them reasons to.
Freebies and gifts are good rewards everytime customers purchase
your product. You can also create a ësavers clubí for your
customers and give them discounts of 10% in future purchases.
Point system is also good for redeeming prizes from the points
earned. Special prizes too can be given to them upon entering
their name everytime they make a purchase. Vouchers, ìmoney offî
coupons and other gift certificates can create loyalty too among
customers.
ï Start a clean and healthy relationship with your customers by
getting in touch. You can do this by creating a mailing list of
your customersí name and email addresses by providing them short
online forms where they have to leave personal information and
ask them to create a username and password. With these all these
information, you can maintain contact and send them regular
updates and special offers or you could create a newsletter
where all pertinent information about your product are written.
You can ask your customers too to subscribe in exchange of
discounts and free stuffs with links directed to any part of
your site.
About the author:
Daegan Smith the owner of
Net MLM Articles and the leader of the fastest growing team
of successful home business enterpernuers on the net. Find out
how we're creating financial freedom all across the globe and
how to get in on the action FREE =>http://www.comlev.com
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